Permiso Branding & Website
Cloud security is brimming with scare tactics and lacking accessibility for users to secure their own cloud. Permiso was looking for a brand to highlight what they built: an easy-to-use product that quickly shows users what is happening in their cloud in plain English.
Their approach to creating their product was very influential in how we thought about building their brand.
The visual identity combined bold colors and typography with a simple, fun illustration style to create a brand identity that couldn’t be more different than anything else in cloud security. Complex concepts are made simple using Permiso’s signature illustration style.
