ASTERRA Branding & Website

ASTERRA had been working in the water utilities industry under another name for years. The company had a confusing product line, a limiting name, and was lacking a strategy for brand growth.

This rebrand shifted ASTERRA from a utility company to a data company—with a clear position and product naming structure.

The new positioning paved the way for ASTERRA to expand into other markets and applications, beyond just water.

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