ASTERRA PRODUCT UI/UX
ASTERRA was in the middle of a huge change to their business model. They were pivoting from a utility company to a data company, and ASTERRA’s customer portal was where all of that data was accessible. Previously, their customer portal was basically an online report of findings from the field that were manual to generate, challenging to navigate, and rigid once populated.
Old product
Project Objectives
Eliminate clicks so accessing key data is easier
Define better project benchmarks so progress is easier to measure
Make data editable and dashboards flexible
Eliminate the need for manual data input or maintenance
Incorporate functionality so users can compare projects
Refine product UI so it’s brand-compliant and user-friendly
Whiteboard Session
After a series of stakeholder and customer interviews, our team began a whiteboard session where we looked at the key functionality we were trying to incorporate and ensured an intuitive user flow. Since we were switching from an online report to a complete self-service SaaS product, we needed to balance the user’s need to access project information with project initiation and up-sell opportunities.
The next step was formalizing the user journey.
User Journey
After several sessions with key stakeholders and customers, we finalized our user journey. Once approved internally, we worked with the development team to ensure everything was possible from a technical perspective.
Wireframes
The next step was wireframes and user testing for all of the key pages.
High-Fidelity UI
After getting wireframes approved, we moved into high-fidelity design, incorporating ASTERRA’s new brand guidelines. This started with building a centralized component library for all UI elements, a scalable design system to ensure visual consistency and brand compliance.
Results
The final product was a huge success. All of the functionality changes made a much more intuitive product, but more importantly, it helped ASTERRA shift to a SaaS company. They went from water utilities to satellite data. The new portal is the place where customers access the data they need.